Yeah, this doesn't exactly scream 'sorry' at you but here's my little explanation of this.
For whatever reason I couldn't wrap my head around this word. Being crazy busy this week didn't help either! I really didn't know where to start. So I literally started with the letter S. After that everything started falling into place. Tears are sometimes part of being sorry so I wanted to include them in some way. I also thought that after the tears, apologizing and what not there is hope - hope that the storm will pass and that things will be "normal" again.
If you're wondering where the swan comes into all this... the word swan (as a verb) means: to declare or affirm solemnly and formally as true. I thought that fit in nicely but stuck with the animal as symbolic for that definition.
This would also be cool as a logo. You know I love your logo work!
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